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Case study · Web design

Yorkshire Recovery: a website for a Bradford vehicle recovery business

Yorkshire Recovery is a family-run vehicle recovery business in Bradford, available 24 hours a day and covering Bradford, Leeds, Halifax and Huddersfield. We built a website designed to get a stranded driver on the phone as quickly as possible.

Client
Yorkshire Recovery
Based in
Bradford, West Yorkshire
What we did
Web design and build, local SEO foundations, structured data
Website
yorkshirerecovery.co.uk

Visit yorkshirerecovery.co.uk →

The Yorkshire Recovery homepage on desktop: a recovery truck photo, the headline The Yorkshire Recovery homepage on a phone.

The business

Yorkshire Recovery provides accident recovery, breakdown recovery, light commercial recovery and vehicle storage, for everything from motorbikes and cars to vans, minibuses and HGVs. It is run by a local family team and operates around the clock.

The challenge

People searching for a recovery truck are usually stressed, often at the roadside, and nearly always on a phone. They do not browse. They want a number to call and a reason to trust whoever answers.

The website needed to load quickly on a mobile connection, put the phone number in front of visitors straight away, build trust with clear pricing and insurance information, and show up for local searches in each town the business covers.

What we built

  • A tap-to-call button in the header, the hero and the closing call to action, plus a callback request option.
  • A "Share my location" button that helps a driver who is not sure where they are: one tap works out their position so they can send it to the team, and it stays on their phone until they choose to send it.
  • Clear pages for each service: accident recovery, breakdown recovery, light commercial recovery and vehicle storage.
  • A page for each area covered: Bradford, Leeds, Halifax and Huddersfield.
  • A plain-English "how a recovery works" section, trust points such as 24/7 availability and full insurance, and a section showing real customer reviews.
  • A cookie banner that lets visitors reject optional cookies, plus privacy and terms pages.

Built to be found

  • A dedicated page for every service and every area, each with its own title, description and canonical address.
  • LocalBusiness structured data, a sitemap and a robots.txt.
  • Fast loading on mobile, because that is where most emergency searches happen.

Want the same approach?

Every site we build starts with a free call about how your customers find and choose you. Read more about our web design service, or see how we connect a site to automation and chatbots. We are based in Leeds and work across West Yorkshire and the UK.

Want a website like this for your business?

Book a free call and we will tell you what we would build and what it would involve.