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MOOR

Botanical sparkling water from the Dales

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Dawn, 5.42am

Drawn at first light.

Cold spring water from under the moor, gathered before the mist has lifted off the heather.

The botanicals

Elderflower and wild mint.

Picked by hand along the dry stone walls and spun straight through the water. Nothing else goes in.

The taste

Light, bright, barely sweet.

Soft bubbles, a floral lift and a cool green finish.

Then

Let it settle.

The best drinks are quiet ones.

Where it is from

Taste the Dales.

Made for long walks, slow lunches and the last warm evening of summer.

A sage green can on a lichen covered stone plinth on heather moorland at dawn.

Drawn at first light.

Cold spring water from under the moor, gathered before the mist has lifted off the heather.

A ribbon of clear water carrying elderflowers and mint leaves spirals around the can.

Elderflower and wild mint.

Picked by hand along the dry stone walls and spun straight through the water.

The can on its plinth in a meadow of elderflower with a dry stone wall and Dales hills behind.

Taste the Dales.

Made for long walks, slow lunches and the last warm evening of summer.

One spring. Two plants. Nothing else.

A drink that tastes like a walk on the moor.

MOOR is botanical sparkling water made the slow way: cold water, real flowers and leaves, a gentle sparkle. No syrups, no colourings and no long list on the back of the can.

i.

The water

Filtered through gritstone for years before it reaches us, so it arrives cold, soft and clean.

ii.

The plants

Elderflower in early summer, wild mint by the becks. Picked in small batches when they smell their best.

iii.

The place

Heather, limestone, dry stone walls and big skies. Everything we make starts with a walk outside.

The MOOR can at dawn on the moor with the sun rising behind.
Water spiralling around the can with elderflower and mint.
The can in a Dales meadow at golden hour.

The range

Three flavours, three corners of Yorkshire.

Elderflower & Wild Mint

The original. Floral, cool and bright, like the first warm morning of June.

The Dales

Heather & Bramble

Deep and jammy with a honeyed edge. Late August on the moor tops.

The Moors

Rhubarb & Ginger

Sharp, warming and very Yorkshire. Forced rhubarb with a slow ginger glow.

The Triangle

Behind the scenes

MOOR isn't real. Your brand could be.

We made MOOR to show what a scroll film website can do for a product brand. The footage was generated with AI from a written art direction, then cut into frames that play forwards and backwards as you scroll. It loads fast and works on any phone.

Art direction

One hero product, one place, one feeling. We write the story in three or four scenes.

AI footage

We generate the scenes using photos of your real product, so it stays accurate.

Scroll film

The footage becomes a film your visitors control with their thumb, with the words timed to each scene.

Fast everywhere

Frames stream in as needed, phones get their own version, and there's a still fallback for slow connections.